SUNNY OELLANTONI
Career History
DIRECTOR OF
MARKETING (TROLL CO)
July 2024 - April 2025
Achieved brand awareness and market penetration through integrated marketing campaigns, strategically aligning creative direction with marketing insights. Responsibilities involved leading campaign development and managing the marketing, email, and website content calendars.
Collaborated with the team to develop and effectively execute go-to-market strategies for seasonal product drops.
DIRECTOR OF MARKETING (TYR)
January 2022 - July 2024
Lead integrated marketing campaigns by blending creative direction with strategic marketing to boost brand awareness and market penetration.
Established and monitored key performance indicators (KPIs) to evaluate campaign effectiveness and optimized marketing efforts, driving measurable business results and ROI.
Cultivated relationships with media outlets, influencers, and industry leaders to amplify brand messaging and secure strategic partnerships for mutual brand elevation.
Provided mentorship and guidance to team members, fostering a collaborative and innovative environment conducive to professional growth and creativity.
In 2023, increased brand impressions by over 300% through integrated marketing and social media campaigns with athletes, ambassadors, and partnerships targeting key demographics for brand advancement.
CREATIVE marketing MANAGER (TYR)
March 2011 - January 2022
Led a team in the development of creative strategies for a diverse range of apparel, footwear, swimwear, and activewear, driving brand identity and market presence.
Directed end-to-end production of photoshoots and videos, ensuring cohesive brand messaging and visual excellence across all platforms.
Conceptualized and executed creative event activations and memorable product launch parties, leveraging innovative themes, immersive experiences, and strategic partnerships to generate buzz, and enhance brand affinity.
Managed talent and athlete partnerships, fostering strong relationships to broaden brand reach and enhance authenticity for future media endeavors.
Generated over $1 million in revenue by orchestrating a visually captivating product launch event, strategically targeting key accounts and media to elevate the brand experience.
GRAPHIC MANAGER
(TOPIX PHARM)
February 2008 - March 2011
Oversaw a team of artists specializing in crafting private labels for skincare products.
Directed the team to visually represent the brand across all marketing materials, encompassing brochures, websites, and digital media.
Executed diverse graphic design responsibilities including brochure layout, label mockups, and logo conceptualization.
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